Kawaiine

The most nutritious vegetable skin. Much of it may end up as waste during the food processing process. This project is working on upcycling by developing products that incorporate the nutrition of vegetables in their entirety.

*Trademark pending

our story

My eldest daughter, who is now 3 years old, was born with Down syndrome, and the problem was that her food became thin when it came to weaning her.

You can get a lot of nutrition from even a small amount of food...

From this idea,

I used as much of the most nutritious parts of vegetables as possible, such as the skins and leaves, to feed my daughter.

The first item is “potato skin”

Near the skin, there is a component unique to sweet potatoes called ``yalapin.''

This "yarapin" ingredient promotes intestinal function and regulates digestion. It is also rich in dietary fiber and is a snack that is good for your health and beauty.

Ibaraki Prefecture, where our company is located, is famous for producing dried sweet potatoes, and it is estimated that more than 2,000 tons of dried potatoes are discarded each year.

This product uses dried potatoes with their skin on.

Peel Good = I like the skin

This is a product.

What is the "yarapin"?

Near the skin, there is a unique component found in sweet potatoes called "yarapin." This yarapin promotes intestinal activity and helps regulate digestion. This snack generously uses the skin, which includes yarapin, and is also rich in dietary fiber, making it a great ally for health and beauty.

The second series is a series made from organic vegetable juice that will be released in February.

These crackers and granola were created in partnership with Bell Farm, which operates an organic farm, factory, and directly managed juice stand in Tsukuba City, Ibaraki Prefecture.

The charm of pomace

Bell Farm's juice is gently squeezed using a unique method to preserve the nutritional value of the vegetables as much as possible, so even after squeezing, a lot of dietary fiber and nutrients remain.

I want you to get all the nutritional value out of this vegetable.

This product was born from Bell Farm's vision.

"Umami Sprinkle"

A vitamin and mineral-rich nutritional booster made from cashew nuts and sake lees. Plant-based Parmesan-flavored flakes.

In order to produce the rich flavor unique to cheese,

We use sake lees, a by-product of traditional Japanese sake brewing.

The taste and concept of this product have been highly praised, with all participants at a tasting event attended by famous American chefs and critics voting "BUY."

What is the Sake kasu?

Sake kasu is a byproduct produced during the making of sake (Japanese rice wine). Sake is made from water, koji (a fermentation starter), and rice. After these ingredients are fermented and pressed, the resulting liquid is called “sake,” and the remaining solid portion is known as “sake kasu.” Sake kasu is rich in amino acids, vitamins, and dietary fiber, and is recognized as a health- and beauty-promoting food. In Japan, it is used in a variety of dishes such as amazake (a sweet fermented drink), kasujiru (a sake lees soup), and pickles.

Partner

Bellfarm

We grow kale, carrots, etc. in our own organic fields, and then squeeze them using a patented method at an adjacent factory. We deliver delicious juices without using any food additives such as chemical seasonings or preservatives.

Imoyasu

We select sweet potatoes from all over the country, mainly from Ibaraki and Asakusa, and offer roasted sweet potatoes, dried sweet potatoes, and sweet potato sweets.