[Announcement of "KAWAÌINE" rebranding]
We have recently rebranded Tokyo Bar's core brand, "KAWAÌINE."
"KAWAÌINE" is a food brand created by Tokyo Bar with the basic concept of "upcycling*1 and plant-based foods*2 that use all ingredients to achieve both nutrition and deliciousness." The packaging of "THIS IS SALAD," a granola bar made with organic juice produced in Tsukuba City, Ibaraki Prefecture under the "KAWAÌINE" brand, will also be revamped, and the number of stores selling the product will be expanded so that more people can get their hands on it.
▼For more details, click here: Tokyo Bar rebrands its food brand "KAWAÌINE" based on the basic concept of "upcycled and plant-based foods that combine nutrition and deliciousness" | Press release from Tokyo Bar Co., Ltd. (prtimes.jp)
▼"THIS IS SALAD" will be available at the following stores.
●Major retailers (in order of release date)
Bio C' Bon
An organic supermarket from Paris that stocks products with the theme of "organic in everyday life."
The company operates 24 stores in Tokyo and Kanagawa (as of the end of August 2024), as well as an online store.
https://www.bio-c-bon.jp/
Natural Lawson
As of the end of July 2024, the company has 134 stores in the Tokyo metropolitan area. These stores provide support for a "beautiful, healthy, and comfortable" lifestyle, especially for women.
Caferrant
An exciting store specializing in carefully selected coffee beans and world foods: caférrant. We have about 30 varieties of original coffee beans. We are a food select shop that delivers delicious and fun foods from around the world. *Sales are scheduled to start around October. Some stores may not carry our products. https://caferrant.jp/
OFFICE DE YASAI (Vegetables at the Office) (Original collaboration package scheduled to start in October)
With a cumulative total of over 10,000 locations installed, OFFICE DE YASAI is a stationary healthy corporate food service that delivers salads, fruits, and healthy prepared foods to offices.
For other stores, please contact us.
Tokyo Bar will continue to contribute to creating a rich society through food and strive to deliver delicious upcycled materials and plant-based ingredients to more customers.
